In today’s world, where technology and the internet are ever evolving, digital marketing platforms have become the primary source for promotions for businesses all over the world.
Most businesses outsource their content from content marketing agencies in Australia and the UK. They offer unique, personalised, and SEO optimised content to their clients that can rank on the SERP.
They provide human-tailored content based on the business objectives of their clients. Now, further in this article, we are going to discuss about the most popular platforms used by content marketing agencies in Australia and the UK.
What is Content Marketing?
Content marketing is one of the most effective types of digital marketing that helps to build new audiences, generate brand recognition, build trust and loyal audiences and generate sales.
Now, content marketing is a process where a business provides relevant articles to its target audience. This helps to add value to people’s lives and hence stimulates them to become the business’s customers.
A content development process consists of a lot of research for the topic and SEO purposes, and incorporating the research conclusion into the content wherever necessary.
Top content marketing agencies in Australia and The Uk are proficient in this work and provide various services in this field. Let’s know more about them.
What Do Content Marketing Agencies In Australia and the UK Do?
Content marketing agencies in Australia and the UK are organisations that provide high-quality content to businesses or their clients.
They do thorough research on their clients’ requirements and objectives for the marketing campaign. They do SEO research on the current position of their clients and develop primary and secondary keywords based on their DA (Domain Authority).
This avails them of a top-quality content that will help them to rank higher on the SERP and get their business and marketing objectives.
List of Most Popular Content Marketing Platforms Used In Australia and The UK
Here is a list of the most popular content marketing platforms used by businesses in Australia.
1. Website Blogs
Blogging is a great way to gather and retain the targeted audience and convert them into customers. Many content marketing agencies provide these services and help businesses to reach their marketing objectives.
2. SEO Content
These are articles specially developed by content developers to make them rank on the SERP. They try to fulfil all the SEO obligations and make it as SEO-friendly as possible.
3. Other Website Pages
Other website pages, such as the homepage, about page and the products page, are equally important as blog pages, if not more. Optimising these pages makes people stay and explore more about the business and their products.
4. Social Media
Social media is another greatly evolving content marketing channel in Australia and the UK. Businesses use it to post text, images, and video content for their audiences. Some popular social media platforms are Instagram, Pinterest, LinkedIn and X.
5. Infographics
Infographics can be called a mix of image and text. This includes providing valuable information to the audience in an engaging visual format. These are mostly used by in B2B businesses and in some cases B2C purposes.
Top 4 Content Marketing Agencies In Australia
Here is a list of the top three Content marketing agencies in Australia.
1. Brafton
Brafton has been in the content marketing business for over 15 years. They offer various types of services, starting from well crafted SEO content to providing and ROI analysis of the performance to graphic designing.
Having an impressive rating of 4.8 stars, they have earned their client’s trust with the help of effective articles that offer great results. They also study their clients and offer effective marketing strategies.
Sectors of Service:
- Education
- Sales Performance Management
- Tourism
- Videography
- Web Conferencing
Rate per hour: 150$ to 199$ per hour.
Top Clients: AIG, Preply, Lasko, etc.
2. M&C Saatchi AUNZ
This content marketing agency is a global creative solutions business that operates in 23 countries. This avails them of a significant presence in Australia, Asia, Europe, Africa and the Middle East.
It uses technology and data to provide engaging SEO-optimised content, helping to bring significant change.
Sectors of Service:
- E-Commerce
- Energy
- Environment
- Liquor Industry
- Pension Companies
Rate per hour: 150$ to 199$ per hour.
Top Clients: Woolworths, Australian Red Cross Lifeblood, BWS, SXSW etc.
3. Das Writing Services
Das Writing Services provides content writing and marketing services in various countries across the world. They specialise in SEO based website content and have expertise in various content writing examples such as blog writing, press releases, product pages, location pages, etc.
It has a team of 65+ content writers, editors and SEO experts who work together systematically to generate top-quality content. They are also skilled in using content tools such as Semrush, Yoast, Canva, etc, to enhance the quality of content and provide plagiarism-free articles.
Sector of Services:
- Financial Blogs
- Guest Posts
- Technical Content
- How-to Articles
- Product/Service Pages
- Location pages
- Press Releases, etc.
Rate per Word: ₹2.8 to ₹4 (Based on the type of content)
Top Clients: Acko, HDFC Life, Stable Money, Hindustan Times, Groww, Cropin, Bajaj Finserv, etc.
4. Red Search
This content marketing agency provides all-around services in SEO optimisation and content creation. Their services include On-page SEO, backlink building, technical SEO, local SEO and good-quality content development.
They have proved their authority in the case of Eyecare Plus where their services helped overshoot the organic traffic up to 21%, and a great increase in number of actions taken.
Sectors of Service:
- Coffee Company
- Jewellery Business
- Family Care
- Child Safety
- Tree Cutting
Rate per hour: 150$ to 199$ per hour.
Top Clients: Grinders Coffee, Barnardos Australia, Mortgage Pros and Trees Down Under.
Top 4 Content Marketing Agencies In The UK
Many content marketing agencies in the UK provide top-notch services in content development and other art-related services. Here is a list of the top 3 service providers in the UK.
1. Brafton
Brafton is one of the leading content marketing agencies in UK. It is known for providing varies types of services such as Blogs, website copies, ebooks, white papers, infographics and many more.
Brafton has been in this business since 2008. During this time, it has developed a base of clients in Europe and North America. They also offer constructive strategies and solutions to businesses’ content marketing campaigns.
Sectors of Service:
- Educational Industry
- Sales Performance Management (SPM)
- Tourism
- Videography
- Web Conferencing
Rate per hour: 150 to 199 euros per hour.
Top Clients: Tecflair, Dynaway, CFGI, Allitix, Rubbermaid.
2. Das Writing Services
Das Writing Services is one of the best content marketing companies trusted by many high-profile clients such as Acko, HDFC Life, Hindustan Times and more. They specialise in various types of SEO-based website content such as Blog writing, On-page and Off-page writing, product/service pages, press releases and more.
They have a team of expert content writers and editors who use tools such as Copyscape Premium tool, Semrush, Yoast and other tools to provide plagiarism-free and SEO-optimised content. Their quality of work has brought them clients from various overseas countries.
Sectors of Service:
- Financial Blogs
- Technical Content
- How-to Articles
- Press Releases
- Guest Posts
- Location pages
- Product/Service Pages, etc.
Rate per Word: ₹2.8 to ₹4 (Based on the type of content)
Top Clients: HDFC Life, Acko, Hindustan Times, Stable Money, Groww, Cropin, Bajaj Finserv, Pl Capital, etc.
3. The Social Shepherd
The social shepherd is a highly reputable content ma rketing agency in UK. They specialise in creating paid social media campaigns and paid search campaigns for new and growing companies.
It is a good choice for you if you are looking for assistance in growing your presence in social media. They offer reliable services with a lot of experience in their pocket in this field.
Sectors of Service:
- E-Commerce
- Fashion Business
- Skincare Business
- Chocolate industries.
Rate per hour: Depends on your service
Top Clients: Godiva, GoCustom, Lumene, Bio Oil, etc.
4. Synima
Synima specialises in video content and animation production. With a staggering experience of over 20 years, they create custom videos and animations that help to clarify complicated concepts and procedures in a video format.
This helps the people to better understand the concept while keeping them engaged throughout the video.
Sectors of Service:
- Finance Industry
- Healthcare Industry
- Education
- Logistics
- Public sector and private sector industries
Rate per hour: 100 to 150 euros per hour
Top Clients: University College London, Honeywell, Shan Foods, HPE, etc.
Final Thoughts
In this highly competitive world of marketing. It is important to create unique and quality content to have an edge over your competitors and rank on the SERP. Businesses in Australia and the UK mostly leave it in the hands of recognised content marketing agencies to handle the content creation for them.
Remember, businesses need to set a budget before starting a campaign, as content marketing is a continuous process and businesses should have budget available at the end of every date in the content calendar to make their campaign a success.
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